Achieves 24-second response time and 96.17% customer satisfaction
Dubai Customs has achieved a significant milestone in its digital transformation journey, recording an average waiting time of just 24 seconds on its unified Contact Centre line during the first half of 2026.
The key performance indicators (KPIs) used to measure the success of Dubai Customs' AI-powered solutions include:
Dubai Customs' 2030 Artificial Intelligence strategy aims to integrate AI technologies across all levels of customs work, transforming systems and services into a fully digital ecosystem ◉ logisticsgulf.com · 5. This strategic transformation toward a fully integrated digital model based on AI technologies is expected to set new standards of leadership and excellence in the quality of customs and government services, ultimately enhancing trade enablement in the region.
The authority's AI-powered solutions are designed to provide a more efficient and proactive experience for stakeholders. The AI Munasiq app, launched in 2019, has already helped traders ensure compliance and avoid errors in customs declarations by using AI and machine learning capabilities to classify goods based on the Harmonised System (HS) code ◉ logisticsgulf.com · 5.
Dubai Customs has also launched a Voice of Customer platform, an AI-powered system to analyze and categorize customer feedback ◉ gulfbusiness.com · 1. This platform contributes to Dubai Customs' customer experience strategy by enabling data-driven decision-making and identifying areas for improvement.
According to Dubai’s customs operations, artificial intelligence supports decisions before shipments arrive, converts institutional data into practical recommendations and helps businesses complete procedures more efficiently ◉ economymiddleeast.com · 2. The initiative is also intended to reinforce the emirate’s competitiveness as an international trade hub.
Dubai's customs operations are moving toward a more proactive model in which artificial intelligence supports decisions before shipments arrive, converts institutional data into practical recommendations and helps businesses complete procedures more efficiently ◉ economymiddleeast.com · 2. This initiative is also intended to reinforce the emirate's competitiveness as an international trade hub.
The integration of AI throughout Dubai Customs' ecosystem is expected to improve operational performance, strengthen decision-making and support the business community ◉ economymiddleeast.com · 2. By leveraging AI-powered solutions, Dubai Customs aims to set new standards of leadership and excellence in the quality of customs and government services, ultimately enhancing trade enablement in the region ◉ logisticsgulf.com · 5.
Dubai is accelerating its push toward an AI-driven government, with all public services set to be integrated into a single digital ecosystem ◉ gulfnews.com · 3. This shift from digitizing services to restructuring how government operates is expected to have a significant impact on the region's trade enablement and competitiveness.
Dubai Customs' efforts to enhance customer experience and trade enablement are reflected in its e-services, which include a range of options for businesses and individuals ◉ dubaicustoms.gov.ae · 4. The authority's website provides access to various e-services, such as the AI Munasiq app, which has already improved traders' ability to classify goods and ensure compliance ◉ logisticsgulf.com · 5.
As Dubai Customs continues to accelerate its digital transformation, it is likely to have a significant impact on trade enablement in the region, providing a more efficient and proactive experience for stakeholders.

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Multi-dimensional verification across 2 orthogonal evidence planes.